For my last Illustrator assignment I chose to design new packaging for Powerful Yogurt a greek yogurt protein drink catering towards men. After doing some research, I found an article about: Grocery stores targeting male shoppers (click the link to read) and the tactics they use. The writer also describes how the typical male shops so I used this information to begin my design. I wanted to play on the classic 6-pack of beer for multiple reasons:
- It would increase my chances of catching the hasty male shopper’s eye
- It’s humorous
- It’s way easier to carry then the other competing bulk yogurt packaging
- Their slogan is “find your inner abs”, aka… A 6 pack for your 6 pack
I kept the design a simple yet bold black, staying true to the Powerful Yogurt colours but also eye catching with it’s bold lettering. I drew out a vector of the flavour at top right and put the nutritional information on the side. I also repeated the logo on both sides so that no matter what way the packaging is displayed, you will always know the brand. The other side has a small blurb about powerful yogurt as they are a fairly new company. It also includes contact details and social media links as they have a strong internet presence.
I had a fair amount of struggles throughout this process that I overcame. The first being to find a template for a 6 pack that I could work off of. After I drew out a final template in Illustrator it became easier to place things where I wanted them. Printing something so large however, could not be done on the class printer unfortunately, it would involve way too much piecing together. I ended up printing somewhere else for my prototype. The amount of black ink also makes for an interesting assembly process, it feels like it’s never going to be dry.
Overall I am very pleased with my design. I think that it will catch anyone’s eye in a grocery store, especially since it will be in the yogurt section. This could be packaging that the brand would be known for in the future; like Pringles or Toblerone – each having their own unique design. Attached are all of my sketches and thoughts leading up to the design along with the final design and mockups.